On July 26, 皕 IP Expo, China's first cultural and art IP industry operation platform, made a dazzling debut in Beijing Guantang Art District. Nearly 200 media including major media and news clients in Beijing, as well as many artists and famous figures in the cultural field witnessed the grand landing of the "Culture and Art IP Industry Operation Platform" of 皕 IP Expo in Beijing Guantang Art District.
The major media in Beijing include CCTV, Beijing TV, Phoenix net, Tencent, Sohu, iQiyi, Baidu, Today's headlines and other nearly 200 media organizations, employees, journalists. 皕 IP IP Industry operation platform of 皕 IP Expo is supported and guided by Science and Art Committee of China Foundation for International Science Exchange, Li Zhengdao Science and Art Center of University of Chinese Academy of Sciences, Beijing Palace Museum Guan Tang Culture Development Co., LTD and other relevant institutions. Zhu Wei, Executive Director of Li Zhengdao Science and Art Center, University of Chinese Academy of Sciences; Yang Xiaolu, Secretary-General of Science and Art Committee, China Foundation for International Science Exchange; Yang Xiaolu, Deputy director of Li Zhengdao Science and Art Center, University of Chinese Academy of Sciences; Li Baogang, founder of Guan Tang Art District, Chairman of Beijing Palace Museum Guan Tang Culture Development Co., LTD.; and Li Baogang, chairman of 皕 Jiao IP Expo attended and gave speeches at the press conference Excellent speech.
Since mankind entered the 21st century, art IP has become the key word in the field of culture and art industry. Looking at the entire cultural industry, whether it is film and television entertainment, Internet games, or all kinds of cultural travel projects, IP is its core assets and value. The famous IP has continuously achieved a far-reaching cultural legend, from the animated image of Disney, to the film and television work "Wandering Earth" derived from the "Three-body problem", from the Yuan song "Peony Pavilion" to the new school Kunqu Opera, from the Kumamoto cartoon image to the Japanese culture of the Second Yuan era. All of these, countless IP is profoundly affecting the current cultural trend of thought and artistic creation, affecting the development direction and future trend of the cultural industry.
"皕 Discuss IP Expo" defines IP in this way, we believe that the connotation of IP is all the ideological systems that have a positive impact on human society. By extension, IP refers to quality content and characters that can be materialized as brand equity. When we make the definition of IP clear, we can draw a conclusion that IP can summarize the operation methodology, that is, from the scene, art, secondary creativity, industrialization and other aspects of brand equity appreciation and realization."
"I am a practitioner who has transformed from real estate to art district construction. In practice, we will find that with the development of The Times, the demand for content and creativity in all walks of life is increasing dramatically. Content is king, becoming a trend of China's cultural industry in the next 10 years, and a trend of Chinese cultural consumption upgrading from products to IP brands. We view the Tang cultural Industry Group, on the chain it technology, pig Xiaomun cultural technology several founders after several months of research, and combined with their successful experience accumulated in the past 10 years, and almost the domestic industry head company and IP communication, feel that a focus on IP industry-wide operation platform is imperative. So we have today's 皕 IP Expo." 皕 said Li Baogang, chairman of QIP Expo.
Zhongtang 皕 Li Baogang, chairman of IP Expo
Zhu Wei pointed out that the IP of culture and art is the essence of the condensed artistic content and form, and its integration and induction show the sum of values presentation, artistic content transmission and form. In the 21st century, artistic creation has risen from the traditional technical expression to the expression of ideological form, and the emergence of the concept of IP is the concrete expression of the combination of content and form.
Zhu Wei, Executive Director, Li Zhengdao Center for Science and Art, University of Chinese Academy of Sciences
Yang Xiaolu pointed out: culture and art have IP, science and technology also have IP. The so-called IP is the unity of human value system plus content and form. IP reflected in scientific and technological products is a kind of creativity, a kind of creative invention. From a macro perspective, the concept of smart phones is IP, and the industrial model of AI is also IP, from an artistic point of view: the integration of content and form plus values, and the social attributes and business attributes reflected through a specific image are IP. IP must be a living thing, must be the product of a soul, it must have the ability to self-replicate self-fission, and can continue to produce economic value and social value.
Yang Xiaolu, deputy director of Li Zhengdao Science and Art Center, University of Chinese Academy of Sciences
皕 Consultation IP Expo is composed of IP Museum, IP tide Play Market, IP Industry Summit Forum, Super IP10 person talk, future CEO online program, IP auction Hall, IP master class and IP Business School and IP Industry Research Institute. The purpose is to help industrial and commercial real estate and consumer goods manufacturers and even cities to empower and direct the flow and build content platforms with content and creativity at the core." Zhongtang 皕 discuss IP Expo CEO Zhu Gaowen said.
Zhongtang 皕 discuss Zhu Gaowen, CEO of IP Expo
"皕 IP Expo is essentially the integration of Guan Tang and find it and pig Xiaomun IP operation and creative experience accumulated in the past ten years, with the whole industry thinking to help industrial real estate and commercial real estate to build a content platform, so that high-quality designers and excellent IP after two creative basis for value amplification and realization, so that content for the channel to empower, Build content industrialization methodology and creative integration platform." Zhongtang 皕 discuss IP expo general planning Hu Zongjing said.
Zhongtang 皕 discuss IP Expo general planner Hu Zongjing
The conference ended in a full and enthusiastic discussion, and the guests who participated in the conference were full of expectations and confidence in China's first IP industry-wide operation platform. Communication University of China, Moutai Group, China Public Welfare College, China Commercial Real Estate Association President Wang Yongping and other more than 100 guests attended the conference.
In the evening, all the guests also witnessed the artistic water curtain projection of the World's Top 500 logo created by the team of 皕 in the beautiful Guantang Art Zone.
